Daily Candy
I worked on set with the creative owner of the campaign and the photographer, then received the final images and created assets for all the channels where the promotion was going live.
Concept:
A minimal environment was populated by a series of elements that – taking from the world of candies and sweets – brought a textural quality to the images. Semi-transparent surfaces and candy-like elements worked in synergy with the products, enhancing their appeal.
Assets samples:
CATEGORY:
Design | Fashion | Mytheresa.com
Daily Candy
I worked on set with the creative owner of the campaign and the photographer, then received the final images and created assets for all the channels where the promotion was going live.
Concept:
A minimal environment was populated by a series of elements that – taking from the world of candies and sweets – brought a textural quality to the images. Semi-transparent surfaces and candy-like elements worked in synergy with the products, enhancing their appeal.
Assets samples:
CATEGORY:
Design | Fashion | Mytheresa.com