Givenchy Shark Lock Cowboy Boots – Mytheresa

Fashion campaign for Mytheresa in collaboration with Givenchy: “The Givenchy Shark Lock Cowboy Boots”

Creative Direction:

  • Led the development of the creative concept
  • Researched references for the shoot to enhance product presentation
  • Defined lighting setup for studio shots

Photography Approach:

  • Primarily full-length and close-up shots of Shark Lock Cowboy Boots
  • Juxtaposition of black and white backgrounds for contrast
  • Created a bold look and feel, highlighting the entire collection

Visual Asset Creation:

  • Crafted on-site and off-site graphics
  • Developed engaging social media visuals
  • Designed newsletter assets tailored for a specific audience