Fashion campaign for Mytheresa in collaboration with Givenchy: “The Givenchy Shark Lock Cowboy Boots”

Creative Direction:

• Led the development of the creative concept
• Researched references for the shoot to enhance product presentation
• Defined lighting setup for studio shots

Photography Approach:

• Primarily full-length and close-up shots of Shark Lock Cowboy Boots
• Juxtaposition of black and white backgrounds for contrast
• Created a bold look and feel, highlighting the entire collection

Visual Asset Creation:

• Crafted on-site and off-site graphics
• Developed engaging social media visuals
• Designed newsletter assets tailored for a specific audience