Golden Goose – Mytheresa

Fashion campaign for Mytheresa in collaboration with Golden Goose: “The Marathon Sneaker Pre-Lunch”

  • Led the development of the campaign concept, infusing creativity into the unveiling of Golden Goose’s latest sneaker collection.
  • Produced a cohesive set of visual assets for social media platforms and the Mytheresa website, ensuring a seamless and visually compelling online presence.
  • Designed tailored visuals for diverse digital platforms:
    • Engaging social media graphics
    • Website banners and visuals
  • Collaborated closely with the Golden Goose team to align visuals with the brand’s aesthetic.

Objective: Successfully launch and promote Golden Goose’s new sneaker collection on Mytheresa.