Fashion campaign for Mytheresa in collaboration with Golden Goose: “The Marathon Sneaker Pre-Lunch”

• Led the development of the campaign concept, infusing creativity into the unveiling of Golden Goose’s latest sneaker collection.
• Produced a cohesive set of visual assets for social media platforms and the Mytheresa website, ensuring a seamless and visually compelling online presence.
• Designed tailored visuals for diverse digital platforms:
  • Engaging social media graphics
  • Website banners and visuals
• Collaborated closely with the Golden Goose team to align visuals with the brand’s aesthetic.

Objective: Successfully launch and promote Golden Goose’s new sneaker collection on Mytheresa.