Kidswear ss23
I worked as a graphic designer on the seasonal campaign, one of the largest for Mytheresa in the kidswear’s category, involving the creation of visual materials for all channels: onsite, offsite, social, paid social, and email marketing.
Concept:
As if documenting the changing of the seasons, this concept was set in a minimally decorated house where the first warm rays of sunlight were captured. Inspired by spring and a great sense of warmth and awakening, the shoot combined an analog treatment with calm, relaxed posing. Flash photography shots brought some variety to the story and provided an opportunity for snappy and spontaneous moments.
Assets samples:
CATEGORY:
Design | Fashion | Mytheresa.com
Kidswear ss23
I worked as a graphic designer on the seasonal campaign, one of the largest for Mytheresa in the kidswear’s category, involving the creation of visual materials for all channels: onsite, offsite, social, paid social, and email marketing.
Concept:
As if documenting the changing of the seasons, this concept was set in a minimally decorated house where the first warm rays of sunlight were captured. Inspired by spring and a great sense of warmth and awakening, the shoot combined an analog treatment with calm, relaxed posing. Flash photography shots brought some variety to the story and provided an opportunity for snappy and spontaneous moments.
Assets samples:
CATEGORY:
Design | Fashion | Mytheresa.com