Campaign for Mytheresa in collaboration with Loewe: “Loewe x On New Collection Launch”

• Concept: Crafted a narrative highlighting the unique dynamism of the collaboration, seamlessly blending Loewe’s elegance with On’s athletic innovation, generating interest around the new collection.
• Produced a comprehensive set of visual assets for social media platforms and the Mytheresa website, ensuring a cohesive and visually captivating online presentation.
• Collaborated closely with the Loewe and On teams to ensure visual alignment with both brands’ aesthetics.

Objective: Effectively launch and promote the new Loewe x On collection on Mytheresa, generating excitement and engagement within the fashion community.