NeN Energy – The cost of Christmas

Integrated campaign for NeN Energy: “The Cost of Christmas”

  • Collaborated with copywriter to develop the campaign theme: humorously underscoring the significant increase in bills during the holiday season.
  • Concept: Emphasized NeN’s unique value proposition—ensuring a fixed price even during the holiday period.
  • Crafted a visual concept aligned with the festive theme, communicating stability amidst rising costs.
  • Designed tailored assets for diverse platforms:
    • Engaging social media visuals
    • Television commercials
    • Impactful out-of-home displays

Objective: Increase NeN’s customer base by leveraging the relatable and amusing concern of rising holiday expenses, positioning NeN as a cost-effective solution with fixed rates.