Redesign Sale
For the new Mytheresa Sale campaign, I redesigned the artworks for each wave, experimenting with abstract gradients rendered through zoom-ins of still-life product images. The proposal aimed to create a captivating and contemporary design in line with the sophistication of Mytheresa. I worked on various concepts, creating different visuals and colors for each wave that could work across various channels.
Concept:
From refined abstract gradients to elevated product shots, rendered through a zoom-in to zoom-out. This proposal aims to create a balance between compelling visual designs and descriptive photography of interesting pieces.
ARTWORKS:
Assets samples:
CATEGORY:
Design | Fashion | Mytheresa.com
Artworks
ASSETS SAMPLES:
Redesign Sale
For the new Mytheresa Sale campaign, I redesigned the artworks for each wave, experimenting with abstract gradients rendered through zoom-ins of still-life product images. The proposal aimed to create a captivating and contemporary design in line with the sophistication of Mytheresa. I worked on various concepts, creating different visuals and colors for each wave that could work across various channels.
Concept:
From refined abstract gradients to elevated product shots, rendered through a zoom-in to zoom-out. This proposal aims to create a balance between compelling visual designs and descriptive photography of interesting pieces.
CATEGORY:
Design | Fashion | Mytheresa.com