Sale Re-Design – Mytheresa

For the latest Mytheresa Sale campaign, I embarked on a redesign journey, experimenting with refined abstract gradients and employing a dynamic zoom-in to zoom-out approach for each phase.

The goal was to craft an alluring and modern design that resonated with the sophistication synonymous with Mytheresa. This proposal aims to emphasize a balance between compelling visual designs and the exploration of artistic expression.

My creative process involved experimenting with multiple concepts, generating diverse visuals, and tailoring color schemes to each wave, ensuring versatility across a range of channels.